Limitations
The project title: “Bring Back the Olympic Spirit to Innsbruck” is forbidden by IOC
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Weather (seasonality)
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Prototyping in Maria Theresien Straße would have been more realistic (reaction of tourists and test planned location)
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Not all planned games were tested in the prototyping
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Different opinions about the frequency of events
Get approval from relevant authorities before planning
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Trial & Error is best approach for idea development and progress
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Prototyping is essential contributor to process and product improvement
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Prototyping does not have to be expensive nor neat and organized
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Time Management: plan enough time including buffers for steps where other parties are involved & do not rely on just verbal concessions – nail your business partners down
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Process related learnings: divide into groups to try different approaches (saves time and enhances creativity) & then share your ideas and decide for the “best” ones
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Asking for feedback concerning the design of the brochures: make it blind
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Feedback: do not ask “yes” or “no” questions